How an E-Commerce Website Drove 40% More Traffic and a 15% Conversion Boost

With a comprehensive e-commerce website solution, DEcorp helped Lacoste achieve a 40% increase in mobile traffic and a 15% improvement in conversion rate within just 40 weeks.

E-Commerce Website

With a global presence and a complex product portfolio, Lacoste needed a powerful, omnichannel e-commerce platform to serve millions of online customers. DEcorp implemented an end-to-end solution — from Dynamics 365 integration to mobile-first experience optimization — enabling Lacoste to strengthen its digital operations and accelerate online revenue growth.

Background

Lacoste is a premium fashion brand with €2.5 billion in revenue (2022) and a network of 1,100 stores across 90 countries.
Managing a wide range of products (polo shirts, footwear, special collaborations) and an omnichannel strategy (website, eBay, Amazon, Le Club Lacoste) created major challenges in data synchronization and customer experience enhancement.

Objectives

When partnering with DEcorp, Lacoste set out to:

Implementation

Results

By combining cutting-edge technology with an optimized omnichannel strategy, DEcorp helped Lacoste achieve outstanding results, including:

Website:   

System integration:

SEO & maintenance:

Conclusion

The Lacoste project highlights DEcorp’s expertise in handling large-scale global e-commerce systems that require complex data synchronization and multi-layered customer experiences.
DEcorp’s solution empowered Lacoste to achieve sustainable growth, enhanced performance, and maintain its position as a leading global fashion brand.